Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

Advertising Word of Mouth

TweetWith Esurance’s rebranding effort this year, they are no longer the company with the cartoon spy spokeswoman. That campaign always confused me a bit. Being industry that essentially sells a commodity, auto insurance is keenly focused on branding. It’s responsible for some of the better ad campaigns in recent memory, such as Allstate’s “Mayhem”. Esurance’s ads, by contrast, just seemed misguided to me. I never... Read More