Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

Walmart Goes Local…for TV Buying

TweetIt’s hard to be less local than Walmart, as brick & mortar retailers go. It is a monument to economies of scale, sourcing products from all over to lower costs, and thus prices. Because of that, it eats local, and even regional businesses that just can’t throw their weight around in the same way. As it’s grown, it’s used national TV advertising to build its brand on a scale many competitors could not. According to... Read More