Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

Samsung: Come On, Jake. No Really.

TweetNothing like a worn-out, corny punchline to announce a consumer electronics innovation: If you’re somewhere you can’t click on the video or just have something better to do with 30 seconds, the spot is for a Samsung refrigerator with a sparkling water dispenser in the door. Pretty cool, right? It opens on a shot of a man chatting up two women at a cocktail party, telling them he’s a “rocket surgeon.” Please try... Read More