Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

Serendip Takes Streaming Radio Social

TweetEarlier today, I posted about Spotify, saying it revolutionized the way we access music. That’s true, but I find it has its limitations.  First, radio. Spotify uses a Pandora-esque algorithm to let you start a station based on an artist or song, choosing related songs. It works well enough for those times when you want to set it on autopilot and get a bit of variety, but the algorithm is a little…odd. For example, I tried making... Read More

Spotify TV ad says a lot about nothing

TweetWe were all conceived to a 4/4 beat?  Personally I like to think my parents were waltzing at the time, but I suppose we’ll never know. In any case, Spotify (via agency Droga5) introduced itself to prime time TV last night: Have we learned nothing from Facebook’s foray into Clint Eastwood territory last year? Read More  Read More