Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

Multi-Tasking Test Proves It: I’m Focused, Man

TweetPoo-pooing multi-tasking seems to be in fashion lately, and there’s probably something to it. Humans have limited processing power, and when it gets spread among too many things, we probably don’t do any of them as well as we could. That said, a certain amount of doing-five-things-att-once is simply ingrained in our culture, professional and otherwise.  As I go about my day, I’m constantly bombarded by communication, updates,... Read More