Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

Cheerios Didn’t Lose Their Head Over Youtube Comments

TweetLast week, everybody from AdWeek to Larry O’Donnell was abuzz about the new Cheerios ad, which features…gasp…a mixed race family.  I thought they were cool for doing it. Plenty of mixed marriages exist (my parents come to mind), and they’re becoming more common all the time. But Americans aren’t always so good at dealing with reality, and advertisers are generally out to sell product, not to challenge cultural... Read More