Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

Goodyear and Ice Cube Make It a Good Day…20+ Years Later

TweetIf you were a fan of hip hop in the mid-1990’s, it was hard to escape Ice Cube’s “It Was A Good Day” (explicit lyrics). If you’re also reading this, and thus aware the song turned 20 last year, you probably feel old. Sorry. I’m right there with you. But there is good news: on Monday, Cube’s campaign to get Goodyear to commemorate the lyric, “Even saw the lights on the Goodyear blimp/And it said... Read More

Mid-Century Ads: My New Cool Thing

TweetIn the camera phone photo at right, American Airlines proves once again that all guys named John do is win, win, win.  I love all things retro advertising, and somebody got me a copy of Taschen’s two-volume set, Mid-Century Ads. It’s 720 pages in total, full of print creative from the 1950’s and 60’s. Besides the retro design aesthetics, the long copy makes it seem as if they thought they could sell anything if they... Read More