Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

A Round of Applause for Contagious Clapping

TweetIf you spend any significant amount of time in front of an audience, you know all too well the difference between a polite clapclapclap and an enthusiastic CLAPCLAPCLAP that lets you know the audience was thrilled with your every word, right? Turns out, it may have less to do with you as a presenter/performer, and more to do with how individuals in the audience react. Research from Sweden’s Uppsala University shows that when audiences start... Read More