Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

Are Brands Finally Figuring Out How to Handle National Tragedies?

TweetLet me begin by extending my sympathy and best wishes to the victims of the Boston Marathon bombing, their loved ones, and the residents of Boston. Such trying times often bring out the best in individuals and communities, but all too often, they bring out the worst in brands. From tone-deaf attempts at timely promotions to obliviousness to the point of offensiveness, when disaster strikes, companies often jam their foot in their 140-character... Read More