Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

Resumé

Click here to view or save a PDF file of my resumé.

 

Skills

  • Observation: absorbing ideas from the most unexpected places
  • Strategy: interpreting and synthesizing big ideas into concise briefs
  • Presentation: organizing and delivering presentations that compel, capsule inform and persuade
  • Culture: understanding how to speak to multicultural consumers most effectively
  • Language: communicating with conversational fluency in Spanish
  • Research: collecting data via a variety of primary and secondary methods
    • Primary: interview, survey, ethnography, focus group
    • Secondary: Nielsen IMS Clear Decisions (crosstab for Simmons, MRI, etc.), Iconoculture, Interpret New Media Measure, Mintel, GutCheck

 

Experience

 Initiative

Los Angeles, CA | 2012 – Present

Supervisor, Consumer Strategy, 2014-Present

  • Train, assist, and help manage workflow for the department’s four strategists and associates
  • Contribute in all phases of the strategy process: planning projects, conducting research and analysis, drafting and presenting insights & strategy, and facilitating idea generation with planning teams
  • Serve as a primary point of contact for other Initiative teams: answering inquiries, managing requests, communicating with clients, and proactively proposing ways our team can assist
  • Teach and support other teams in the use of the company’s tools and working processes
  • Research and produce POV reports on consumer, tech and media trends: The Future of Consumer Data-Driven Insights, 2014; Hispanic Marketing & Media, 2012

Previous: Consumer Strategist, 2013-2014; Junior Strategist, 2012-2013

Clients I’ve worked on include: Amazon, Hyundai, MillerCoors, Dr Pepper/Snapple, Sonos, Carl’s Jr., Lionsgate, Trader Joe’s, and multiple new business pitches

 

LatinWorks

Austin, TX | 2011
Strategic Planning Intern

  • Supported two strategic planners at multiple stages of the planning process: a new business pitch, coding and analyzing primary data, and preparing client presentations
  • Conducted secondary research and synthesized important findings to present to planners
  • Used newly-released 2010 census data to uncover current demographic trends in Hispanics
  • Worked in cross-functional intern team to complete and present final semester project, developing the team’s creative brief

 

The Human Solution

Austin, TX | 2010 – 2012
Copywriter/Sales Trainer

  • Wrote persuasive copy and HTML/CSS code for online stores that sold ergonomic office furniture
  • Composed and posted blog articles to make ergonomic products and concepts relatable to laypeople
  • Produced print advertisements and other collateral using Adobe InDesign
  • Prepared and conducted sales trainings in products, ergonomic principles and sales techniques

Sales Representative, 2009 – 2010

  • Closed inbound phone sales of ergonomic office furniture and industrial supplies; set sales record
  • Provided education and product support to assist customers and generate sales

Dell

Round Rock, TX | 2006 – 2009
Sales Associate

  • Sold computers, servers and software to small business customers
  • Specialized in retail and restaurant point-of-sale systems, and phone systems
  • Used relationship sales skills to maintain long-term partnerships with an owned account set

 

Education

The University of Texas at Austin

Master of Arts in Advertising, Account Planning Track | 2012

Bachelor of Arts in Psychology | 2007

 

Development

Toastmasters International

Member | 2012 – Present

Club Treasurer | 2014 – Present

Earned Competent Communicator (completed 10 speeches) | 2014

Comments are closed.