Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA
Goodyear Blimp

Goodyear and Ice Cube Make It a Good Day…20+ Years Later

On Monday, Cube’s campaign to get Goodyear to commemorate the lyric, “Even saw the lights on the Goodyear blimp/And it said ‘Ice Cube’s a pimp,” finally came to fruition. More than just a vanity project though, the idea was to help raise money for south LA children’s charity, A Place Called Home.

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“At the heart of an effective creative philosophy is the belief that nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his actions...For if you know these things about a man you can touch him at the core of his being.”
-Bill Bernbach

Home Sweet Cubicle Embroidery

Oh Great—Millennials Are About to Get Even Less Ambitious

Another postcard from the much-maligned Gen Y this weekend: apparently, people stop trying to get ahead around age 35, according to the Families and Work institute, via the Atlanic.

Know Your Palms

Know Your Palms Campaign Teaches Angelenos About Trees

While it’s obvious that not all palms are created identical, it’s not always easy to tell what’s what. So West LA design studio, CommonStudio stepped in to provide some education.

Toronto Skydome

Hats off to Hall-of-Famer Tom Cheek

When you have a fairly uncommon last name, you don’t see it in too many prominent places. So congrats to the newest National Baseball Hall of Fame honoree, late Toronto Blue Jays announcer, Tom Cheek.