Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA
Goodyear Blimp

Goodyear and Ice Cube Make It a Good Day…20+ Years Later

On Monday, Cube’s campaign to get Goodyear to commemorate the lyric, “Even saw the lights on the Goodyear blimp/And it said ‘Ice Cube’s a pimp,” finally came to fruition. More than just a vanity project though, the idea was to help raise money for south LA children’s charity, A Place Called Home.

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“At the heart of an effective creative philosophy is the belief that nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his actions...For if you know these things about a man you can touch him at the core of his being.”
-Bill Bernbach

Best Buy Trying to Embrace its Role as a Showroom

With lower overhead costs like labor, real estate and inventory, online retailers were simply built to be cheaper. But they can’t offer everything, or we’d all skip the showroom step and go right to the iPad. In that spirit, Best Buy has brought in the big guns this holiday season, with spots featuring Maya Rudolph and Will Arnett. They claim to be the ULTIMATE HOLIDAY SHOWROOM.


Barilla: Homophobic Pasta?

A couple weeks ago, Italian pasta magnate, Guido Barilla took it upon himself to tell an interviewer his company would never feature a homosexual couple in its ads. The comments, as well as the clunky crisis management in their wake, had the net effect of leaving an indelible stamp of homophobia on a brand of pasta.


Twinkies’ 15 Minutes of Fame Hit 14:57—Now What?

For most of my life, if I was aware of the Twinkies brand, it was in the context of jokes about how preservative-loaded they were. Twinkies being the only thing to survive the apocalypse—that kind of thing. Then, with last year’s slightly disturbing, but mostly overlooked, battle with the employee union that led to bankruptcy, Twinkies suddenly became top-of-mind. People were bemoaning the loss of the sweet treats on social and in news media…