Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

I’m Mad This is a Ciroc Watch

Check out this clever partnership between Casio G-Shock watches and Diddy-endorsed vodka, Ciroc:

Ciroc G-Shock Breathalyzer Watch


Not only is it a watch, but also a breathalyzer, perfect for striking up a conversation with some drunk chicks at your frat’s next house party, bruh. Or make responsible driving decisions. Beyond that, it’s a pretty nice looking watch, though. It’s supposed to come in several clear → color gradients to match Ciroc’s various bottles. While the brand tie-in and novelty toy factor will keep me from running out and buying one, I would definitely like a watch with the same design aesthetics. My loss, but I have to admit, it’s a pretty clever move for both brands.

One Response to “I’m Mad This is a Ciroc Watch”
  1. naomi says:

    This gshock is so beautiful. The white blue gradient is so stylist. Wonder where can I buy this here?

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