Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

JWT and Ford Prove Me Wrong

The other day when I posted about JWT and Ford being the victims of some anonymous and soon-to-be jobless creatives going around the approval process to post their idiotic print ads on Ads of the World, it turns out that’s not exactly what went down.

AdAge reports that the offending ads were entered in (and later pulled from, at JWT’s request) India’s top ad awards, the Goafest Abbys. What’s more, they had a client letter of approval to do so. While there it’s not clear whether Ford granted approval to these specific works of art or simply provided blanket approval, the firing of JWT’s CCO and creative director indicate that this was a higher-level screw-up than I initially thought. Oh well.¬†

Ford and JWT India: back in the “what were they thinking?” file.

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