Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

Aereo’s Court Victory Helps Make TV Service Less Awful

The future of TV

TweetI’d like to begin this post with an honest cable company ad. Some may be offended by the language. Earmuffs! The current state TV service is terrible. The pricing structure is senseless. Bundling forces you into accepting things no one wants, from landline phone service to a plethora of BBC channels. Even though I probably do 90% of my TV viewing on about 10 channels,... Read More

Serendip Takes Streaming Radio Social

The sounds you hear may be devastating to your ear

TweetEarlier today, I posted about Spotify, saying it revolutionized the way we access music. That’s true, but I find it has its limitations.  First, radio. Spotify uses a Pandora-esque algorithm to let you start a station based on an artist or song, choosing related songs. It works well enough for those times when you want to set it on autopilot and get a bit of variety,... Read More