Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

Komen for the Cure Makes Its Own Communications Crisis

TweetNobody likes breast cancer.  There’s a non-controversial sentence if I’ve ever typed one. Because nobody likes breast cancer, fighting it should be pretty non-controversial too; the largest organization that fights it should be pretty universally liked, right? It was, until yesterday. Susan G. Komen for the Cure announced yesterday that it was cutting its funding... Read More