Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

Serendip Takes Streaming Radio Social

The sounds you hear may be devastating to your ear

TweetEarlier today, I posted about Spotify, saying it revolutionized the way we access music. That’s true, but I find it has its limitations.  First, radio. Spotify uses a Pandora-esque algorithm to let you start a station based on an artist or song, choosing related songs. It works well enough for those times when you want to set it on autopilot and get a bit of variety,... Read More