Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

Oh Great—Millennials Are About to Get Even Less Ambitious

Home Sweet Cubicle Embroidery

TweetAnother postcard from the much-maligned Gen Y this weekend: apparently, people stop trying to get ahead around age 35, according to the Families and Work Institute, via the Atlanic. Getting ahead in this case is defined as seeking more responsibility at the office:   The accompanying article presents the shift as primarily a men-vs.-women trend, pointing out that while... Read More

I Do…Not Have $27k to Spend on a Wedding

Wilted bouquet

TweetConsumer insights sometimes come from places you don’t expect them to, and this one is pretty interesting. Blogging on The Dish, which is edited by gay conservative, Andrew Sullivan, writer Patrick Appel pointed out an interesting counterpoint to some common wisdom on marriage. The original point, as laid out by another conservative writer, is that fewer people in lower... Read More

Pinterest Pins Down a Social Networking Niche

TweetI finally looked at Pinterest yesterday. The name had been floating around in my subconscious for a month or so, but yesterday was the day somebody mentioned it on a social network or it was name-dropped in an article I glanced at, and I took a look. My first impression was, “Oh look, it’s Tumblr again.” The colorful pictures and strings of comments give... Read More