Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

Goodyear and Ice Cube Make It a Good Day…20+ Years Later

Goodyear Blimp

TweetIf you were a fan of hip hop in the mid-1990’s, it was hard to escape Ice Cube’s “It Was A Good Day” (explicit lyrics). If you’re also reading this, and thus aware the song turned 20 last year, you probably feel old. Sorry. I’m right there with you. But there is good news: on Monday, Cube’s campaign to get Goodyear to commemorate the... Read More

Know Your Palms Campaign Teaches Angelenos About Trees

Know Your Palms

TweetOne of the most ubiquitous, iconic and likable parts of living in LA is the palm tree. Sure they have some fungus issues, and are about as effective as telephone poles for providing shade, but the SoCal landscape wouldn’t be the same without them.  But while it’s obvious that not all palms are created identical, it’s not always easy to tell what’s what.... Read More

Laura Desmond: Advertising for Good & Commerce

Tweet Recently, TED, known more for its conferences and videos, put up TED Conversations, a sort of discussion board for addressing  the world issues TED is already known for tackling. It allows for broader engagement and differing perspectives. Yesterday, Starcom MediaVest CEO, Laura Desmond posted this question: Can advertising be both a force for commerce AND a force for good?... Read More