Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

Spotify TV ad says a lot about nothing

He's also for music

TweetWe were all conceived to a 4/4 beat?  Personally I like to think my parents were waltzing at the time, but I suppose we’ll never know. In any case, Spotify (via agency Droga5) introduced itself to prime time TV last night: Have we learned nothing from Facebook’s foray into Clint Eastwood territory last year? Read More  Read More

Ford, JWT, and Ankle Biters

Kanye would not approve

TweetWhen tone-def agencies make offensive ads and their bumbling clients approve them, it creates an easy target for finger-wagging. I’ve certainly asked “What were they thinking?” a few times, on this blog and elsewhere, and I know I’m not alone. Today, however, proved that advertisers don’t even have to do anything dumb to get in trouble, thanks... Read More

Advertising Word of Mouth

TweetWith Esurance’s rebranding effort this year, they are no longer the company with the cartoon spy spokeswoman. That campaign always confused me a bit. Being industry that essentially sells a commodity, auto insurance is keenly focused on branding. It’s responsible for some of the better ad campaigns in recent memory, such as Allstate’s “Mayhem”.... Read More