Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

About

“A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.

—Robert Heinlein, Author 

John Cheek portraitMy life doesn’t tend to move in straight lines.

It detours, goes left at the fork, takes a few side streets, and stops to check out interesting shops and cafés it passes. I’ve done lab experiments on guinea pigs and sold cash registers to  convenience stores. Hosted a radio show and contributed to blogs on office furniture. Trying, and often succeeding, at new things is something I love.

That said, a life of nothing but left turns is an existential NASCAR race. Even Heinlein had to do something. So I jumped into advertising strategy (via a three-year-, 1500-mile-long process—think super slo-mo jump), a field that not only tolerates, but rewards a certain amount of all-over-the-placeness.

In my daily work, I get to dig into everything, from economics and behavioral psych, to what the fact that “bromance” is now in Webster’s dictionary says about youth culture. So yes, Robert, I specialized. But with hard work and a more than a little help and luck along the way, I’ve managed to specialize in learning about and interpreting a little bit of everything. This blog should be an outgrowth of that spirit.

Originally a vehicle to show off my student portfolio and what I assume was a little clever strategy thinking, this blog is due for an update. Expect a lot of marketing and consumer-related thoughts, but you’ll also see some tech, design, and my overall obsession with all things LA. 

Now if you’ll excuse me, I’m off to go figure out how to butcher a hog.

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