Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

Prada Commissions a Wes Anderson Short Film

TweetWriter/director, Wes Anderson, most famous for feature films like The Royal Tennenbaums and Rushmore, has been lending his services to brands recently. Last year, he directed a spot for the Hyundai Azera (disclosure: they’re a client). Now he’s back with a short film collabo with fashion brand, Prada: Castello Cavalcanti stars Jason Schwartzman as a race car driver who crashes into a statue in the middle of an antiquated Italian village that’s apparently... Read More

Best Buy Trying to Embrace its Role as a Showroom

Tweet I still remember when Santa Fe, the small town I grew up in, got a Borders and a Best Buy, right around the same time in the late 90’s. It was like we were a real city. I would go on to spend way too much time and money in both places over the following few years till I left. After all, those were by far the best places to buy the electronics, books, CD’s and other stuff I was into at the time. In some ways, the big box era was a pretty good time to be a consumer.... Read More