Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

Twinkies’ 15 Minutes of Fame Hit 14:57—Now What?

TweetLast month, I ate the first Twinky (Twinkie?) of my adult life. Actually, perhaps my life, period. It appeared in a brainstorm I was participating in, and I was practically dared to try it. Feeling the lingering effects of years of after-school specials, I was leery about succumbing to peer pressure, but I cracked that individual plastic pack and took a bite. The cake inside was spongy, a little stickier than I expected, and indistinctly sweet. The filling…creamy, reminded... Read More