Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

A Round of Applause for Contagious Clapping

TweetIf you spend any significant amount of time in front of an audience, you know all too well the difference between a polite clapclapclap and an enthusiastic CLAPCLAPCLAP that lets you know the audience was thrilled with your every word, right? Turns out, it may have less to do with you as a presenter/performer, and more to do with how individuals in the audience react. Research from Sweden’s Uppsala University shows that when audiences start clapping, and when they stop,... Read More

I’m Mad This is a Ciroc Watch

TweetCheck out this clever partnership between Casio G-Shock watches and Diddy-endorsed vodka, Ciroc:   Not only is it a watch, but also a breathalyzer, perfect for striking up a conversation with some drunk chicks at your frat’s next house party, bruh. Or make responsible driving decisions. Beyond that, it’s a pretty nice looking watch, though. It’s supposed to come in several clear → color gradients to match Ciroc’s various bottles. While the brand... Read More

Samsung: Come On, Jake. No Really.

TweetNothing like a worn-out, corny punchline to announce a consumer electronics innovation: If you’re somewhere you can’t click on the video or just have something better to do with 30 seconds, the spot is for a Samsung refrigerator with a sparkling water dispenser in the door. Pretty cool, right? It opens on a shot of a man chatting up two women at a cocktail party, telling them he’s a “rocket surgeon.” Please try to control the guffaws you’re... Read More