Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA

Justin Timberlake’s Surprised Fans Steal the Show BTS

Tweet I’m a few days late on this ad, but that may be the only thing anyone has missed regarding JT’s new release, The 20/20 Experience. Justin has been all over TV, the internet and recently announced a tour with Jay-Z. The album gave him his best one week sales to date, debuting at #1.  Read More  Read More

JWT and Ford Prove Me Wrong

TweetThe other day when I posted about JWT and Ford being the victims of some anonymous and soon-to-be jobless creatives going around the approval process to post their idiotic print ads on Ads of the World, it turns out that’s not exactly what went down. AdAge reports that the offending ads were entered in (and later pulled from, at JWT’s request) India’s top ad awards, the Goafest Abbys. What’s more, they had a client letter of approval to do so. While... Read More

Serendip Takes Streaming Radio Social

TweetEarlier today, I posted about Spotify, saying it revolutionized the way we access music. That’s true, but I find it has its limitations.  First, radio. Spotify uses a Pandora-esque algorithm to let you start a station based on an artist or song, choosing related songs. It works well enough for those times when you want to set it on autopilot and get a bit of variety, but the algorithm is a little…odd. For example, I tried making Notorious BIG station earlier... Read More