Consumer Insights · Media Strategy · Brand Planning | Los Angeles, CA
Goodyear Blimp

Goodyear and Ice Cube Make It a Good Day…20+ Years Later

On Monday, Cube’s campaign to get Goodyear to commemorate the lyric, “Even saw the lights on the Goodyear blimp/And it said ‘Ice Cube’s a pimp,” finally came to fruition. More than just a vanity project though, the idea was to help raise money for south LA children’s charity, A Place Called Home.

TwitterLinkedInTumblr: The LosAngelestRSS
“At the heart of an effective creative philosophy is the belief that nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his actions...For if you know these things about a man you can touch him at the core of his being.”
-Bill Bernbach

Goodyear Blimp

Goodyear and Ice Cube Make It a Good Day…20+ Years Later

On Monday, Cube’s campaign to get Goodyear to commemorate the lyric, “Even saw the lights on the Goodyear blimp/And it said ‘Ice Cube’s a pimp,” finally came to fruition. More than just a vanity project though, the idea was to help raise money for south LA children’s charity, A Place Called Home.

Sharks Join the Internet of Things

At some point, virtually everything will become an internet-connected device, capable of interacting with any other connected device. Including, apparently, sharks.

Prada Commissions a Wes Anderson Short Film

Writer/director, Wes Anderson, most famous for feature films like The Royal Tennenbaums and Rushmore, has been lending his services to brands recently. Last year, he directed a spot for the Hyundai Azera (disclosure: they’re a client). Now he’s back with a short film collabo with fashion brand, Prada.